André Bento

Keywords

#product-management #data-strategy #data-engineering #business-intelligence #software-development #data-governance #data-privacy

Skills

CODE
  • Python
  • Scala
  • Java
  • SQL
  • Spark
  • Cypher (Neo4J)
DATA TECH
  • Big Query
  • Athena
  • Glue
  • Hive
  • Hue
  • ELK
BI
  • Domo
  • Tableau
  • Looker Studio
  • Kibana
OTHERS
  • AWS
  • GCP
  • JIRA
  • GitHub
  • GA 360
  • Pendo

Education

Domains

  • Media and Ad Tech
  • EV Charging
  • Video Processing
  • Telecomunications
  • Procurement

Languages

  • Portuguese - Native
  • English - Fluent

Profile

I help organizations develop and optimize data-centric solutions and teams to address key business challenges. I excel at building roadmaps that focus on metric-driven, scalable and compliant data solutions. My technical and business backgrounds allow me to bridge the gap between technical and non-technical stakeholders, fostering a culture of sustainable data-driven decision-making within the organization.

Experience

Mastercard Lead Product Manager Technical - Data
Jul 2024 - Present
  • Working on customer and internal facing data products for Mastercard's Digital Enablement Service (MDES)
EV Connect, a Schneider Electric Company Senior Product Manager: Data - Los Angeles, US (Remote)
Sep 2021 - July 2024
  • Established and managed the roadmap EV Connects first Data Engineering and BI teams.
  • Set the long-term vision for data at EV Connect.
  • Led the effort to build the company's BI strategy. In its first year, we were able to be on the top 25% of Domo (BI tool vendor) customers with most dashboard views.
  • Led the company's privacy strategy for the EU & UK, Canada, US, Australia and New Zealand. Guided the company to GDPR compliance (as audited by Ernest & Young) in 3 months.
  • Helped driving EVC's scaling strategy working on numerous tooling and workflow automations.
Velocix Product Line Manager: Video Personalization and Ad Tech - Lisbon, PT (Remote)
Sep 2020 - Sep 2021
  • Defined the strategy, managed the roadmap and P&L for all personalization and ad tech initiatives.
  • Improved the product profitability ratio by 40pp, by maintaining a balanced cost/revenue conscious roadmap.
  • Helped diversify our sales pipeline, by realigning the product strategy to stretch our market fit and enhance our offer differentiators.
DAZN/Perform Group Head of Platforms - London, UK (Remote)
Apr 2020 - Sep 2020
  • Led a team of Audience and Monetization Analysts that supported DAZN's Global multi-channel advertising sales operations.
  • Defined the strategy and managed the execution of a project to create a dashboard suite that enabled our local teams to forecast our inventory and measure the performance of our Ad Campaigns. Project helped us increase our fill-rate by 30% and saved us thousands of dollars in overbookings.
  • Collaborated with DAZN's Data Science to create prediction and forecats models to calculate the audience of sport events across different channels. The models allowed sales teams to accuretly predict (RMSE<20%) the audience of events, avoiding underbooking and overbooking losses.
  • Developed RFPs for 3rd party technology, vetted prospective vendors to identify best platforms helping product teams deliver ready-to-integrate solutions.
Senior Product Manager: Data and Ad Tech - London, UK (Remote)
Jan 2018 - Apr 2020
  • Established DAZN Media Data Engineering and Commercial software development teams.
  • Managed the Commercial roadmap for ad tech integrations and commercial offerings.
  • Managed the Data roadmap to build DAZN media BI and Audience curation initiatives from the ground up.
  • Developed a dynamic segmentation model for DAZN Player's inventory that allowed sales to ensure the quality (viewability, completion rate) of the inventory associated with each campaign. This resulted on an increase of 25%+ viewability on delivered campaigns and enabled us to cater for customers with strict quality SLAs.
  • Defined the strategy and managed the execution of DAZN Media's Single Customer View ID graph. A solution that helped us learn about our users and enabled sales teams to offer a differentiated advertising product that could target custom audiences combining a set of user insights (behavior, surveys, registration data and many others).
  • Supported DAZN Media's privacy strategy for GDPR: Data privacy assessments, CMP implementation, Right request management, etc.
Digital Advert Architect: Ad Tech and Ad Tech Data - London, UK
Jul 2016 - Jan 2018
  • Ensured optimal execution, delivery and monetization of adverts on Media products, ensuring ad integration was optimum.
  • Collaborated with multi-disciplinary teams to create Solution Architecture Documentation for projects like: Google Ad Server Migration (video, display, app), Ad Blocking Inventory reclamation, App Mediation Stack, etc.
  • Provided guidance to product and software development teams on ongoing development initiatives, ensuring the pursuit of best practices from a development, privacy and monetization perspective.
  • Actively monitored ad monetization performance. Contributed to yearly gains on programmatic revenue of around 20% per year, on the 3 years that followed the Ad Server Migration.
  • Developed RFPs for 3rd party technology, vetted prospective vendors, and built POCs to identify best vendor and deliver ready-to-integrate solutions to other product team
Media Capital Technical Product Consultant: Ad Tech and Ad Tech Data - Lisbon, Portugal
Aug 2015 - Jul 2016
  • Managed and optimized of Media Capital’s digital ad inventory.
  • Implemented the programmatic selling stack, both on the integration of several ad exchanges and trading desks and on yield management and optimization.
    • Introduced a new revenue source which accounted for 10%+ of total advertising revenue, by introcuding and optisiming the programmatic selling stack for expat audiences around the globe.
  • Architected Video Ad solutions in several environments including Telco’s STBs.
  • Managed the onboarding and ad server integrations of several advertising channels STB apps, mobile apps and websites in the IOL network.
  • Empowered the commercial team, developing new non-standard display formats.
  • Optimized Reporting pipelines and created reporting validation tools to help Advertising Operations troubleshoot measure gaps with vendors.
SAPO Software Developer: Ad Tech and Data - Lisbon, Portugal
Feb 2014 - Aug 2015
  • Worked as part of a team that built and maintained SAPO's Ad Server and Big Data Solutions
  • Contributed to several Java and PHP services, that were responsible for things like: optimizing the matching advertising campaigns with advertising spaces, forecasting advertising inventory, advertising event data aggregation.
  • Contributed to several frontend (PHP + JavaScript) needs of our management console, on projects like MEO Promospot's campaign map, a tool that allowed users to target Geo-Location campaigns
  • Defined the strategy and end-to-end execution for SAPO's Ad Operations dashboard. A data dashboard that pre-processed complex SQL queries that allowed Ad Operations to get curated insights, catered for their operational custom workflows.
Gatewit Full Stack Software Developer - Lisbon, Portugal
Mar 2013 - Feb 2014
  • Worked as part of a team that built and maintained a public sourcing procurement solution.
  • Contributed to several parts of the management console, written in PHP, JavaScript and SQL
  • Optimized SQL queries and stored procedures, reducing execution time by (10x-100x) in key platform areas.